WHY

WE DO WHAT WE DO

“Real change isn’t a sprint. It’s a practice rooted in love.”

At Radish we explore the intersection between design thinking and the act of love—two forces we believe have more in common than often realized:

The Act of Love

Humility: Letting go of ego and pride

Courage: Remaining curious and open to change

Faith: Trusting things will unfold, even through failure

Discipline: Practicing this way of being every day until it becomes who you are

Design Thinking

Humility: Letting go of ideas when they no longer serve

Courage: Approaching problems with confidence and play

Faith: Trusting the process to lead somewhere meaningful

Discipline: Practicing this way of being every day until it becomes second nature

We believe there isn’t just one path to happiness. We’re comfortable with people being different. We stay curious. And we’re open to learning from each other’s ways of being. When we see people through a lens of curiosity and tolerance, we don’t need everyone to be the same to feel connected. It’s not always efficient—but it is joyful. And joy, we’ve learned, is a crucial part of real change.

Radish was born from a kind of exhaustion. We were tired of the constant stream of what’s wrong in the world—climate crisis, food insecurity, war, loneliness—without ever being offered meaningful ways forward. It felt like we were all being fed a steady diet of fear without vision. We realized: No one is offering the solutions because they haven’t been imagined yet. So we started imagining.

We imagined a world rooted in community: shared meals, shared care, shared challenges, and raising families together. At first it felt utopian—too distant. But then another view shift, we don’t have to wait. We can live the way we imagine now. Even if it’s just on one corner of one street.

The shift starts with gathering. Getting physically in the room with each other. Listening. Arguing. Offering support. Creating things. Messing up. Trying again. Moving beyond black-and-white thinking and embracing complexity. Our emotional lives are more layered than “good” or “bad.” We can hold grief and beauty at the same time. We can be angry at the world and still deeply in love with it.

Real change is not a sprint—it’s a sustained practice. It doesn’t come from fear; it’s sustained by love. Love is the thing that keeps us going. Falling in love with the world again—appreciating differences, finding joy in the work and rest along the way—that’s the root of it.

The truth is, we’re all a little bit of everything. Rad-ish. Kind of cool, kind of weird.

Radish is our contribution to the world we want to live in.

Grounded in reality, Radish is designed for the world as it is—but shaped by a deep belief in what’s possible.